How an Entrepreneur Can Understand What his Client Needs
Posted on Dec 20, 2011
If an entrepreneur wants his business to become successful, he must realize what benefits his clients expect to get by using the products or services he provides. Some experts say that the most successful companies have been created by people whose needs were not satisfied. Thus, Nike, Inc. is believed to have been organized by...
Learn How to Think Different(ly)
Posted on Dec 16, 2011
In the Economist review of our book, The Innovator’s DNA, the reviewer wondered whether genius-level innovators such as Marc Benioff, Jeff Bezos, and Steve Jobs challenge the idea that working adults can really learn how to think differently and become innovators. We don’t think so. Remember, it was...
Keeping Workers’ Attention During the Holidays
Posted on Dec 13, 2011
Holiday season craziness combined with Dec. 31 year-end (or quarter-end) pressures push many a corporate leader over the edge. Amid holiday travel planning, online shopping, and in-office good cheer, it’s too easy to let the actual work slide until after the holidays. How can you make employees focus on their responsibilities...
Customer Service: Do It from the Inside Out
Posted on Dec 12, 2011
The sun beat down on the back of my neck. It was a scorching heat most people in Brazil have learned to accept, but I couldn’t bare it. I had just finished making a presentation to a room full of executives at an annual retreat. I couldn’t wait to jump into a taxi, rip off my coat, and breathe some cool air conditioning. A...
A Small Business Owner’s Guide to Year-End Sales Success
Posted on Dec 9, 2011
As the holiday season kicks into full gear, many business owners’ thoughts naturally turn to their year-end income strategy. Suddenly, there are only four weeks left to book revenue into 2011. Likely, you already have your holiday sales strategy set for the holiday season but, if you don’t, chin up....
17 (or More) Ways to Increase Small Business Sales
Posted on Dec 6, 2011
There are lots of ways to boost your sales and grow your small business today. We’ve created a roundup with some suggestions below. Want to add to our list, including Susan Oakes’ 17 ways to boost sales? Please add your comments below and help inform the community. Strategy Ways to increase your sales....
Follow Us!